About

Every Guest. Every Time.

At Panache, an Aveda Salon, Spa & Store in St. Augustine, FL, our mission is simple: to care for our team, our guests, and our community from scalp to soul — and to bring joy to the world one service at a time.

For over 30 years, Panache has been a trusted destination for luxury hair, spa, and nail services in St. Augustine, Florida. We are proud to be recognized as one of the top Aveda salons in the area, delivering exceptional guest experiences rooted in artistry, wellness, and sustainability.

The Panache Difference

What sets Panache apart from other salons in St. Augustine?

Expert Team of Beauty Professionals

Our carefully selected and highly trained stylists, spa providers, and nail technicians are committed to exceeding expectations. Through advanced education and ongoing training, we stay at the forefront of precision haircuts, dimensional color, advanced skincare, and beauty innovation.

Elevated Salon & Spa Experience

From the moment you walk into our elegant St. Augustine salon, your comfort is our priority. Our thoughtfully designed space creates a relaxing, welcoming environment where you can unwind and feel completely cared for.

Aveda Values & Sustainable Beauty

As a proud Aveda Salon in St. Augustine, we align with Aveda’s mission of ethical sourcing, environmental responsibility, and high-performance, plant-powered products.

We share Aveda’s standards for:

  • Sustainable and ethical business practices
  • Modern, fashion-forward artistry
  • Premium-quality hair, spa, and nail services
  • Elevated guest care and attention

Everything we do reflects the exceptional standards you expect from a leading Aveda salon and spa.

For three decades, Panache has also been honored as a Salon Today Top 200 Salon & Spa in the country every year it has been in business — a distinction that recognizes excellence in growth, leadership, team development, and guest experience.

When you choose Panache, you’re choosing a nationally recognized salon and spa in St. Augustine committed to delivering excellence — every guest, every time.

Panache In The News

Story and event postings for your social media: Panache, an Aveda Store, Salon and Spa of St. Augustine celebrates milestone with 30 years in business.