About

Every guest, every time.

Our deepest desire is to give you the best service, from scalp to soul. Your service will begin with complimentary Aveda Rituals such as a scalp or hand massage, and will be followed by a thorough, transparent consultation. Our pricing options are based on several factors including education, experience, and expertise, and we offer a variety of levels so that we can find a provider that best fits your needs. Our stylists undergo extensive training in technical skills and customer care to maximize our guest experience at every level.

The Panache Difference

Our carefully chosen and highly trained staff is here to exceed your expectations. The same goes for our elegant salon space —dedicated to guest comfort — and our devotion to innovation and artistry. We’re focused on making your day and continually raising the bar.

We are also proud to align with Aveda’s mission of ethical and sustainable business practices and its high-fashion aesthetic. We share Aveda’s exceptional standards of quality products, treatments, and guest care, and everything we do reflects the standards of an Aveda salon.

Panache In The News

Story and event postings for your social media: Panache, an Aveda Store, Salon and Spa of St. Augustine celebrates milestone with 30 years in business.