Every guest, every time.

Our mission at Panache is to care for our team, guests, and community from scalp to soul and bring joy to the world one service at a time.

The Panache Difference

Our carefully chosen and highly trained staff is here to exceed your expectations. The same goes for our elegant salon space —dedicated to guest comfort — and our devotion to innovation and artistry. We’re focused on making your day and continually raising the bar.

We are also proud to align with Aveda’s mission of ethical and sustainable business practices and its high-fashion aesthetic. We share Aveda’s exceptional standards of quality products, treatments, and guest care, and everything we do reflects the standards of an Aveda salon.

Panache In The News

Story and event postings for your social media: Panache, an Aveda Store, Salon and Spa of St. Augustine celebrates milestone with 30 years in business.